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ABOUT

Advice on strategy and implementation of transformative initiatives that advocate for environmental and social responsibilities while achieving growth and profitability  

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Eugenio Liu
Principal

Direct to consumer & the 3rd industrial revolution

Digitization has changed business processes - and value chains across industries are in the midst of radical transformations that favor product and content ownership over delivery methods which are becoming increasingly commoditized. 

Cable TV's obsolescence is but one example - consumers now subscribe directly to content providers, choosing and paying only for programming they want.  This type of direct relationship between producers and end-users will only strengthen, radically changing business landscapes globally.  As an adviser with many years of experience designing DTC strategies, I help startups and entrepreneurs understand this dynamic in the context of sustainability.

Environmental impact, social impact & the 4th industrial revolution  

Disruptive technologies like the Internet of Things (IoT), Blockchain, artificial intelligence (AI), and robotics, are not only changing the way we live and work, but have the power to help fix some of the world's most pressing problems by enabling new models such as the circular economy that can help mitigate climate change, dying oceans, hunger, and lack of potable water, among many other urgent issues.   As an advocate of environmental and social responsibility I aim to design sustainability development strategies that embrace circularity and address social imbalances - triple impact models.  Together with visionaries and entrepreneurs I endeavor to tackle these problems through scalable innovations in food systems, mobility, extractives, consumer good, water reclying and others.

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